Tuesday, September 14, 2010

Cheers to Maggi !!!

A new day and new ambitions of experimenting in the kitchen. I thought of making besan rotis. Not really experimenting as I have made them back home too. And even if I say so myself they tasted real good. I went to the market and bought all the necessary ingredients for it. My mouth was already watering at the thought of eating besan rotis. I prepared the batter and poured it on the griddle. And I was 'yes' humming along my favorite song .

Now, came the time to flip it around, and guess what - it crumbled and looked like halwa. I threw my first effort into the dustbin. Didn't lose hope and gave myself another chance. I thought it could be because I was making it after a long time.. So once again I poured fresh batter, flipped it and again it crumbled.

3rd time not lucky.. All my efforts went in vain. Too tired to make anything else and put off with my inability to make something so simple. After preparing a meal 3 or 4 times on my own, my confidence levels had soared but, now... they all came crashing down. I was hungry too - suddenly my sub-conscious started humming Maggi's commercial - 2 min ruk sakte hain sar ke bal reh sakte - Maggi Maggi Maagi....

And, my smile reappeared and I quickly prepared a meal of Maggi noodles and ate them with equal haste. From the core of my heart, I wanted to thank Nestle, who has been making this wonderful product for years for thousands of people - bachelors and inexperienced cooks like me, across the world - and esspecially in India – the largest consumers in the world. To my mind, the world noodles is synonymous with Maggi only. We all can survive on Maggi alone. It can be called a boon for us; something we can never get bored of. I have been gorging on it since I was 4 years old and I can have it all my life.

I then thought of digging out some information about it. I found out that it came to India in 1983. It traces its history to the 19th century when the industrial revolution in Switzerland created factory jobs for women. So women had no time to prepare meals. The problem was spreading, and a solution was needed. The Swiss Public Welfare Society asked a miller named Julius Maggi to create a vegetable food product that would be quick to prepare & easy to digest. He came up with two instant pea soups & a bean soup- the first launch of Maggi brand of instant foods in

It made life really simple for us for me. Maggi Maggi - best to survive on. Cheers!


  1. nice! the idea of thanking it to Nestle Foods!!

  2. Very well written.....hats off to Maggi and You also yaar.....

  3. Maggi.... A boon for guys to boast their cooking skills

    Nicely written... I loved it